Big Watch Buyers offers a curated selection of authenticated, pre-owned 31mm Rolex watches in the New York Diamond District. Browse our full Rolex collection or explore the 31mm inventory below.
31mm is Rolex's crossover size — the diameter that sits between the women's 28mm Lady-Datejust and the men's 36mm Datejust. It is officially classified as a women's size, but it is worn by women who want a bolder presence and by men with smaller wrists who find 36mm too large. The Datejust 31 (references 278xxx series) uses the caliber 2236 movement — a Superlative Chronometer with a Syloxi hairspring (silicon) that is more stable than the traditional Paraflex hairspring used in the 36mm and 41mm models. The 31mm case is proportionally identical to the 36mm (same bezel width, same dial layout, same crown) — it is simply scaled down, which means it looks like a Datejust, not like a miniature watch.
The Datejust 31 and the Lady-Datejust 28 are Rolex's two women's Datejust platforms. The 31mm has the same dial layout as the men's Datejust (cyclops date at 3 o'clock, hour markers at all 12 positions). The 28mm has a simplified dial layout (fewer hour markers, smaller cyclops). The 31mm uses the caliber 2236 (55-hour power reserve); the 28mm uses the caliber 2236 as well but in a smaller format. The 31mm is the choice for women who want the full Datejust experience; the 28mm is the choice for women who prefer a more delicate, jewelry-like proportion.
| Model | Retail (approx.) | Pre-Owned Range | Savings |
|---|---|---|---|
| DJ 31 Steel/WG Fluted (278274) | $8,650 | $4,500–$6,500 | 25–48% |
| DJ 31 Two-Tone (278273) | $11,200 | $5,500–$8,500 | 24–51% |
| DJ 31 Yellow Gold (278278) | $28,500 | $12,000–$20,000 | 30–58% |
| DJ 31 RBR Diamond Bezel (278343RBR) | $14,200 | $7,000–$10,500 | 26–51% |
Q: Is 31mm too small for a man?
A: On wrists under 6.5", the 31mm Datejust wears like a 36mm on a larger wrist. The case proportions are identical to the 36mm — only the diameter changes. If you prefer vintage proportions, 31mm works. If you prefer modern proportions, 36mm is the minimum.
Q: Datejust 31 or Lady-Datejust 28?
A: The 31mm has the full Datejust dial (12 hour markers, cyclops date) and the full Datejust presence. The 28mm is more delicate and jewelry-like. The 31mm is the practical choice; the 28mm is the aesthetic choice.
Our specialists provide transparent valuations for every 31mm reference. Learn about our selling process: walk into our 47th Street showroom for an immediate appraisal, or use our fully insured Parcel Pro shipping label for a remote evaluation with same-day payment.
Our showroom: 20 W 47th St., Suite 401, New York, NY 10036. Walk-ins welcome.
Hours: Mon–Fri 9 AM – 6 PM | Sat–Sun Closed | Phone: +1 (646) 429-9412
Get the highest market value for your 31mm Rolex — with immediate same-day funding.
