Big Watch Buyers offers authenticated, pre-owned Rolex Day-Date watches in the 40mm case size in the New York Diamond District. Explore the Day-Date 40 inventory below.
The Day-Date 40 replaced the long-running 36mm as Rolex's flagship presidential watch in 2015. The 4mm increase in diameter — from 36mm to 40mm — transformed the watch's wrist presence without sacrificing the elegant proportions that define the Day-Date. The case is thinner relative to its width than the previous generation, giving the 40mm a contemporary profile that sits flat on the wrist.
Inside, the Cal. 3255 movement delivers 70-hour power reserve (up from 48 hours in the 36mm's Cal. 3155), a Chronergy escapement for improved energy efficiency, and a Parachrom hairspring that resists magnetic fields and shocks. The Day-Date 40 is available exclusively in precious metals: Everose gold, yellow gold, white gold, and platinum.
228238 (Yellow Gold) — The classic Presidential in yellow gold. Champagne, white, and Roman numeral dial configurations. The most traditional Day-Date choice.
228235 (Everose Gold) — The contemporary favorite. Olive-green Roman, chocolate, and sundust dials. Currently the most traded Day-Date 40 reference on the secondary market.
228236 (Platinum) — The ultimate Day-Date with exclusive ice-blue dial. The heaviest and most expensive standard-production Rolex.
228239 (White Gold) — The stealth precious-metal option. Visually similar to steel from a distance, but the weight and finishing reveal white gold immediately in hand.
| Reference | Material | Dial | Pre-Owned Range |
|---|---|---|---|
| 228238 | Yellow Gold | Champagne | $34,000 – $44,000 |
| 228235 | Everose | Olive Roman | $38,000 – $48,000 |
| 228236 | Platinum | Ice Blue | $52,000 – $65,000 |
| 228239 | White Gold | Silver | $32,000 – $40,000 |
The 40mm has overtaken the 36mm as the primary Day-Date size in the secondary market. Younger collectors prefer the larger diameter, and the Cal. 3255 movement is a meaningful upgrade over the 3155. However, the 36mm retains a strong collector base — particularly in vintage yellow gold configurations where the original proportions feel more historically correct. Both sizes hold value well; the 40mm simply moves faster.
Our specialists handle Day-Date 40 transactions daily across all four metals. We verify case material, dial originality, and bracelet condition — the President bracelet's polished center links show wear quickly, and condition directly impacts the offer. Walk-in appraisal or insured Parcel Pro shipping with same-day payment.
Address: 20 W 47th St., Suite 401, New York, NY 10036
Phone: +1 (646) 429-9412 | Hours: Mon–Fri 9 AM – 6 PM | Sat–Sun Closed
Don't settle for less. We pay the absolute highest market value for your Rolex, with immediate same-day funding.
