Chopard Watches
Big Watch Buyers offers a curated selection of authenticated, pre-owned Chopard timepieces in the New York Diamond District. Explore the Chopard lineup below.
Where Jewelry Meets Watchmaking
Chopard is one of the few watch manufacturers that is also a high-jewelry house — a dual identity that shapes every collection in the catalog. The Happy Diamonds line (free-floating diamonds between two sapphire crystals) is Chopard's most recognizable design and the one that most clearly expresses the brand's jewelry-first approach. The Mille Miglia chronographs express Chopard's motorsport partnership (the Scheufele family has sponsored the Mille Miglia vintage car rally since 1988). And the Alpine Eagle (introduced 2019) is Chopard's entry into the integrated-bracelet luxury-sport category — a watch with a Lucent Steel case (Chopard's proprietary alloy), a textured dial inspired by the eagle's iris, and a manufacture movement (caliber 01.01-C) that positions it against the Royal Oak and the Nautilus at a more accessible price point.
Pre-Owned Pricing Guide
| Model | Retail (approx.) | Pre-Owned Range | Savings |
|---|---|---|---|
| Alpine Eagle Steel (298600) | $13,200 | $7,000–$10,000 | 24–47% |
| Happy Diamonds 36mm | $8,500 | $3,500–$6,000 | 29–59% |
| Mille Miglia Chrono | $7,500 | $3,000–$5,500 | 27–60% |
Frequently Asked Questions
Q: Alpine Eagle or Royal Oak?
A: The Alpine Eagle is Chopard's answer to the Royal Oak — integrated bracelet, textured dial, luxury-sport positioning. The Royal Oak has 50 years of heritage and trades at a massive premium. The Alpine Eagle has 5 years of heritage and trades below retail. The Royal Oak is the icon; the Alpine Eagle is the value alternative.
Q: Is Chopard a manufacture?
A: Yes — Chopard produces its own movements at its Fleurier Ebauches facility, including the 01.01-C (Alpine Eagle) and the 96.01-L (L.U.C. collection). The L.U.C. collection is Chopard's haute horlogerie line, with finishes comparable to Patek Philippe at lower prices.
Sell or Trade Your Chopard
Our specialists provide transparent valuations for every Chopard reference. Walk into our 47th Street showroom for an immediate appraisal, or use our fully insured Parcel Pro shipping label for a remote evaluation with same-day payment.
Visit Us in the Diamond District
Our showroom: 20 W 47th St., Suite 401, New York, NY 10036. Walk-ins welcome.
Hours: Mon–Fri 9 AM – 6 PM | Sat–Sun Closed | Phone: +1 (646) 429-9412
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WhatsApp: +1 (646) 429-9412