Everose: Rolex's Proprietary Rose Gold
Everose is Rolex's in-house 18k rose gold alloy, developed and patented specifically to resist the fading that plagues conventional rose gold over time. Standard rose gold uses copper for its warm pink hue — but copper oxidizes, dulling the color within years. Rolex solved this by adding a precise percentage of platinum to the alloy, which stabilizes the copper and locks in the warm tone permanently. Every Everose Day-Date will look the same in 20 years as it does today.
On the Day-Date, Everose is paired with dial colors that complement its warm tone: chocolate, olive green, sundust, and champagne. The olive-green Roman numeral dial on the 228235 is currently the most sought-after configuration — the warm case against the cool green dial creates a color contrast that is immediately recognizable.
Popular Everose Day-Date References
228235 (40mm) — The current-generation Day-Date 40 in Everose. Available with olive-green Roman, chocolate, sundust, and white dials. The Cal. 3255 movement offers 70-hour power reserve, and the President bracelet includes the concealed Crownclasp.
128235 (36mm) — The modern 36mm Day-Date in Everose. Thinner and lighter than the 40mm, preferred by collectors who value classic Day-Date proportions. Factory diamond and Roman dial options are available.
118235 (36mm, prev. gen.) — The previous-generation 36mm Everose Day-Date. Slightly lower case height than the 128235, with the older Cal. 3155 movement. These trade at a discount to the current 128235 and represent strong value.
Pre-Owned Pricing Guide
| Reference | Size | Dial | Pre-Owned Range |
|---|---|---|---|
| 228235 | 40mm | Olive Roman | $38,000 – $48,000 |
| 228235 | 40mm | Chocolate | $34,000 – $42,000 |
| 128235 | 36mm | Sundust | $28,000 – $36,000 |
| 118235 | 36mm | Chocolate | $22,000 – $28,000 |
Rose Gold vs. Yellow Gold: Market Dynamics
Everose Day-Dates currently trade at a 5–10% premium over equivalent yellow gold references in most configurations. The premium is driven by the Everose patent (perceived superiority over standard rose gold), the modern dial palette (olive and chocolate are strongly trending), and demographic shift — younger collectors gravitate to rose over yellow. That said, classic yellow gold Day-Dates retain their own collector base and show stronger stability in vintage references.
Sell Your Everose Day-Date
Our Day-Date specialists evaluate Everose watches daily. We verify case material via hallmark inspection, confirm dial and bracelet originality, and reference current wholesale market data. Walk-in appraisal or insured Parcel Pro shipping with same-day payment.
Address: 20 W 47th St., Suite 401, New York, NY 10036
Phone: +1 (646) 429-9412 | Hours: Mon–Fri 9 AM – 6 PM | Sat–Sun Closed
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