Platinum is the pinnacle of the Rolex lineup — heavier, rarer, and more understated than gold. Rolex uses 950 platinum (95% pure), finished with an ice-blue dial that is exclusive to platinum models. You cannot buy an ice-blue dial in any other metal. Platinum Rolex watches are the most expensive in the catalog and among the strongest performers on the secondary market.
| Model | Reference | Pre-Owned Range |
|---|---|---|
| Day-Date 40 | 228236 | $38,000 – $55,000 |
| Daytona | 116506 | $60,000 – $85,000 |
Walk-in appraisal or insured Parcel Pro shipping with same-day payment.
Address: 20 W 47th St., Suite 401, New York, NY 10036
Phone: +1 (646) 429-9412 | Hours: Mon–Fri 9 AM – 6 PM | Sat–Sun Closed
We pay the absolute highest market value for your Rolex, with immediate same-day funding.
